Google Business Profile integration

Google review management for faster, on-brand replies

Connect a Google Business Profile location to Sentimo to import reviews, apply your review rules and generate replies in your chosen brand tone.

Automatic replies for Google reviews
Four review analysis scores for configurable rules
Brand-consistent answers without manual copywriting

See your review workflow mapped to Sentimo with no commitment.

AM
Alex M.Google · Downtown
★★★★☆

“The team was welcoming and fixed the issue quickly. I only wish the wait had been shorter.”

Sentiment7.2Constructive8.6Respect9.4Sarcasm0.3
AI reply draft · Brand tone

Thanks, Alex. We’re glad the team could help, and we appreciate the honest note about the wait.

Ready for approval
Downtown location

Illustrative example · Sample review, scores and workflow.

Human approval Configurable rules Google review sync Four analysis scores
One connected workflow

Understand the review before you answer it

Analyze the review, prepare the response and keep control over publication.

01

Analyze

Read sentiment, respect, constructiveness and sarcasm before deciding what needs attention.

See review intelligence
02

Draft

Generate a reply using the tone, language and response guidance configured by your team.

Explore AI Replies
03

Approve & publish

Review the draft or let eligible replies follow your automation rules before they are published to Google.

Explore Auto Moderation
Example connectionGoogle Business Profile
Illustration
DowntownConnected
West EndConnected
AirportConnected
Downtown
Review importActive
Reply publishingActive
Selected locationDowntown

One Google Business location is selected per integration.

Connected review workflow

Keep Google reviews and replies in one workflow

Choose the Google Business location linked to each integration, import its reviews and publish approved replies back to the correct profile.

  • Import reviews from the selected Google Business Profile location.
  • Generate and approve replies from the same review record.
  • Publish accepted replies back to the matching Google review.
Your brand voice

One review, four ways to answer

Choose a tone to preview how response guidance changes the draft while the review context stays the same.

Suggested reply · EmpatheticThanks, Alex. We’re glad the team could help, and we appreciate the honest note about the wait.
Simple setup

How the Google Business Profile integration works

Choose the level of automation that fits your team.

1

Connect a profile location

Authorize Google Business Profile and select the location whose reviews should enter this integration.

2

Apply your rules and draft replies

Sentimo analyzes each review and generates a response using the tone and approval workflow you configure.

3

Approve and publish

Review the generated reply or let an eligible reply follow your configured rules before publishing it to Google.

Shared ownership

One source of truth for the teams behind your reputation

01

Operations

Track assigned care actions created from reviews that need follow-up.

02

Customer experience

Prioritize sensitive reviews and keep human approval where it matters.

03

Marketing

Keep public responses aligned with the tone and guidance set for the brand.

Control stays with your team

Automate repetitive work without losing oversight

Teams decide which replies are reviewed and which eligible workflows can run automatically.

Human approval Configurable rules Four analysis scores

Google Business Profile integration FAQ

What to know before connecting Google Business Profile to Sentimo.

Yes. Sentimo can draft replies for human approval or publish approved replies through the Google Business Profile integration, depending on the workflow and rules you configure.

Yes. Teams can keep a human approval step, edit a draft, accept replies individually or in batches, and decide which replies are eligible for automation.

Your team configures tone, language and response guidance in Sentimo. Generated drafts use those settings, and your team can review or edit them before acceptance.

Each Google Business integration is linked to one selected location. A Sentimo account can run multiple integrations, so teams can keep each location separate while applying shared company-level response settings.

Sentimo scores sentiment, respect, constructiveness and sarcasm. These scores can be used by your moderation and reply rules.

No. You choose where people stay involved. Sentimo is designed to automate repetitive work while keeping approval available for sensitive or ambiguous reviews.
Google Business Profile + Sentimo

See how Sentimo would handle your Google reviews

Bring your current review workflow, locations and response rules. We will map them to a practical setup.

Book a demo